Executives and workers of the Habanos S.A. Corporation, world leader in the commercialization of premium cigars, are in high spirits, not only for reaching its 30th anniversary, but also for reaching a record revenue figure of 721 million dollars in 2024.
Founded on September 14, 1994, in just three decades the entity has managed to consolidate itself as a global reference in the promotion and marketing of the famous Habanos, considered by many as the best cigars in the world, its Communications Department informed the Cuban News Agency.
Present in more than 130 countries in the five continents, it has an extensive portfolio of 27 premium brands, including the iconic Cohiba, Montecristo, Partagás, Romeo y Julieta, Hoyo de Monterrey and H. Upmann.
The company has tripled its consolidated turnover, irrefutable proof of its continued success and strong positioning in the global market, according to Maritza Carrillo González and Luis Sánchez-Harguindey, its co-presidents.
Both consider that during these 30 years they have traveled a road full of tradition, passion and dedication, taking Habanos to the most diverse and far-flung corners of the world, thus consolidating their leadership in the premium tobacco industry.
But beyond figures and achievements, what really defines us are the relationships we have built, say the corporation's executives, who also point out that each satisfied customer represents a shared success, and we are grateful for their loyalty and support over the years.
Since its beginnings, Habanos S.A. has stood out for unifying its brands under a single commercial structure, setting high standards of excellence and exclusivity, its Communication Department pointed out.
The commitment to quality and tradition has been unwavering, marketing a handmade product from the selection of the leaves to the twisting, a process that is done entirely by hand.
According to the source, among the most outstanding milestones of these three decades is the launch of the Behike line of the emblematic Cohiba brand, considered one of the best creations in the world of premium cigars.
This achievement, together with the introduction of the Reserva and Gran Reserva concepts, which use three- and five-year aged leaves of the highest quality, are just some of the advances that have positioned the corporation at the top of the tobacco industry.
Another of its most important successes is the Habano Festival, an event that has been gathering distributors, aficionados, experts and celebrities from all over the world every year since 1999, and in which, as a result of the auction of humidors, foreign currency is raised for Cuba's Public Health System.
