The effective protection and management of ecosystems continues toward efforts to guarantee the development of sustainable tourism. Photo: Ortelio González Martínez

CIEGO DE ÁVILA.— The Jardines del Rey tourist resort, located off the northern coast of this province is ready to face the approaching summer season, with the challenge of raising the quality of services across facilities and provide guests with personalized treatment.

After one of its best high seasons, actions now being undertaken in Jardines del Rey are focused on product promotion and marketing as well as diversifying offers in order to provide visitors, above all national vacationers, with truly enjoyable experiences over the months of June, July and August.

Iyolexis Correa Lorenzo, Ministry of Tourism delegate in Ciego de Ávila, noted that the resorts 16 hotels are ready to welcome guests who will also be able to enjoy all of the destination’s offers and attractions, including some new ones such as Cable Wakeboarding in Cayo Guillermo, scheduled to be launched this coming July.

Also set to be opened that same month are 143 new rooms in the Pullman Cayo Coco hotel, one of the most popular establishments in Jardines del Rey.

Over 35,000 national visitors arrived to Coco and Guillermo Keys during the first five months of the year; representing a 21% increase as compared to the same period in 2016.

Likewise, non-hotel group Palmares are preparing for the summer season with a variety of offers including the opening of areas dedicated exclusively to summer activities, and the inclusion of new and varied food offers and longer opening hours across all hotel facilities, as well as children’s events featuring clowns, raffles, and interactive games in Ciego de Ávila City Park, Morón and La Laguna de la Leche, among others.

Meanwhile, in efforts to guarantee the development of sustainable tourism, environmental initiatives such as the recuperation of beaches and protection and management of ecosystems are being carried out.

Jardines del Rey is one of the most popular sun and beach destinations in the Caribbean, with over 8,000 rooms in 16 hotels, a figure which is set to increase to 22,000 by 2030 as part of the tourist development plan for the area.