Residents of Caibarién welcome the restoration of the Hotel Comercio. Photo: Freddy Pérez Cabreras

The construction of six new hotels in Villa Clara and improvements to all non-hotel facilities, are part of an ambitious development plan being undertaken in the central Cuban province, in preparation for next year’s International Tourism Fair, set to be held on Cayo Santa María with the United Kingdom as guest country of honor.

According to Regla Dayamí Armenteros Mesa, Ministry of Tourism representative in the province, the hotels, construction on several of which has already begun, will be located along the Santa Clara-Cayo Santa María route, with two, the Florida and Floreale, in the provincial capital; the Cosmopolitan, in Camajuaní; Bauzá and Leyenda, in Remedios; Comercio, in Caibarién; and Hotel Sagua, in Sagua la Grande; all of which will be four-star rated establishments and form part of the luxury Encanto brand.

She went on to note that these facilities - to which must also be added the Hotel Central, located near Vidal Park and which is soon set to reopen its doors - as well as further rooms and recreational spaces across the La Granjita, América and Los Caneyes hotels in Santa Clara, will expand accommodation capacity in the region and also be marketed under the category of cultural and or patrimonial tourism, a popular modality among foreign markets, especially European clientele.

Although not included in the 2018 investment plan, work is currently underway to develop Cayo Esquivel to the north of Sagua la Grande, a destination with enormous tourist potential and set to benefit from a luxury five-star hotel, among other initiatives; all of which will be presented during the upcoming edition of FIT-Cuba 2018, according to Armenteros Mesa.

Given the sizable investments being made and the need for high quality construction across hotel and non-hotel facilities, workers of the Emprestur enterprise from various provinces have been mobilized to undertake the works, which will require combined efforts with industries and entities of the region in order to revive its cultural and gastronomic infrastructure, as well as that of other services in the municipalities involved, the official noted.